A collaborative research project between New York University Abu Dhabi and Tharawat Family Business Forum

Class visit to “Arabia Felix: The Imagined Land of Happiness”


In June 2023, The Family Business Histories project conducted a class visit to “Arabia Felix: The Imagined Land of Happiness”. Undergraduate students worked in groups to document the story of Ajmal Perfumes’ family business, gaining interdisciplinary insights into archival research, business sustainability, and heritage and collectively produced a case study on the history of the business.